About Us

Little Loon Sleep Co.

Soft nights. Little dreams.

Little Loon Sleep Co. was born from a familiar bedtime scene: a little boy, worn out from a full day of running and exploring, finally settling in for the night, wrapped in the coolest, softest pajamas his mom could find. Much like a baby loon tucked safely onto its mother's back after a long day on the water, all he needed was softness, warmth, and the comfort of knowing he was exactly where he belonged.

In the Midwest, loons are a symbol of still water and quiet summer nights, and that peaceful simplicity is at the heart of everything we make. Pure fabrics. Gentle on skin. Designed for the moments that matter most.

Why It Matters

Babies explore the world through touch including the clothes they wear every day. That’s why we’re intentional about every fabric we choose.

Our premium bamboo is FSC Certified, ensuring it’s sourced from responsibly managed forests, Ecocert Organic Certified, verifying the bamboo is organically grown and processed to rigorous standards, and OEKO-TEX® Standard 100 Certified, meaning every finished fabric has been independently tested for harmful substances and is safe for even the most sensitive skin.

Designed right here in La Crosse, Wisconsin, every piece grows with your child from snuggly newborn onesies to playful 6T sets soft enough for the tiniest mornings, durable enough for every adventure in between.

• FSC Certified

• Ecocert Organic Certified

• OEKO-TEX® Standard 100 Certified

• Sizes Newborn to 6T

Better for babies. Better for the planet. That's the Little Loon promise.